Health &
Beauty
Influence the first purchase. Earn the next.
For health and beauty brands, buying decisions rarely happen in one place. Discovery may begin with AI search, social content, a creator, an affiliate, a review or a personal recommendation. The sale depends on trust, relevance and a buying experience that makes the right product easy to understand and purchase.
Sustainable growth and brand loyalty depends on what happens next. Brands need to turn acquisition into repeat purchase, use customer data more effectively and build loyalty without relying on constant promotion.
Glass Atlas connects performance marketing, CRM, data and commerce technology around the full customer journey.
WHAT WE DO
CRM, Retention
& Loyalty
We use customer behaviour, purchase history and lifecycle data to help brands build more relevant relationships across email, SMS and other owned channels.
Our work can include CRM strategy, lifecycle journeys, segmentation, first-party data activation, loyalty, retention and deliverability.
Paid Media, Shopping
& Affiliates
We connect media planning, creative, product data and landing-page experience across PPC, Shopping, paid social, affiliates and retargeting, supported by product-feed optimisation, performance creative and commercial measurement.
Search, Content
& AI Visibility
We help brands become easier to find and trust across search engines, AI platforms, reviews and educational content. Our work combines SEO, structured product data, content, digital PR, reputation visibility and measurement across traditional and AI-led discovery.
Commerce Experience,
CRO & Data
We connect commerce technology, UX, CRO and analytics to remove friction from the buying journey and create a stronger foundation for acquisition and retention, supporting Shopify, BigCommerce, and wider commerce development, UX research and interface design, conversion-rate optimisation, product discovery and onsite search, analytics, tracking and commercial dashboards, and platform, integration and data strategy.
Scalable Creative
Content
Health and beauty brands need content that explains products clearly, builds trust and keeps campaigns relevant across a growing number of channels. We connect audience insight, creative strategy, production and performance data to create adaptable content for paid media, CRM, social and onsite journeys. This helps teams test and learn at pace while maintaining a consistent brand and message as activity scales.
WHAT WE DO
We connect acquisition, retention and commerce experience to help health and beauty brands grow through stronger visibility, more efficient customer journeys and better use of data.
One connected team
Health and beauty challenges rarely sit neatly within one discipline. We bring together the relevant performance, CRM, data, creative and commerce specialists around the same commercial objective.
Commercial thinking
We start with the customer decision and identify the constraint limiting growth. That may be acquisition efficiency, conversion, retention, data quality or commerce infrastructure.
Clear measurement
We agree how success will be judged using measures such as revenue, margin, acquisition cost, conversion, repeat purchase, customer lifetime value and channel contribution.
Flexible delivery
We can manage a programme end to end, work alongside your internal team or support a focused project such as a CRM audit, SEO strategy, CRO programme or commerce build.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
In just a few months, the Glass Atlas team delivered clear improvements in performance. Higher engagement, fewer unsubscribes, and meaningful revenue from new flows convinced us that email and SMS could be a reliable growth channel for our future.
Glass Atlas took a data-led approach to strategic changes and recommendations, and this has paid dividends for us. I wouldn’t hesitate to recommend them to my network.
In just a few months, the Glass Atlas team delivered clear improvements in performance. Higher engagement, fewer unsubscribes, and meaningful revenue from new flows convinced us that email and SMS could be a reliable growth channel for our future.
Glass Atlas took a data-led approach to strategic changes and recommendations, and this has paid dividends for us. I wouldn’t hesitate to recommend them to my network.
FAQs
Do you work with both consumer and professional beauty brands?
Yes. Our experience includes consumer-facing brands and businesses serving professional beauty customers. The strategy, buying journey and retention model need to reflect the audience rather than applying the same approach to both.
Which marketing channels work best for health and beauty brands?
There is no universal channel mix. Search, Shopping, paid social, affiliates, CRM and content can all play important roles, but their value depends on the product, customer journey, margin, purchase frequency and existing brand demand. We assess that context before recommending investment.
Can you improve our retention activity without taking over the entire CRM programme?
Yes. We can manage CRM end to end, work alongside an internal team or complete a focused audit and roadmap. The engagement should reflect the capability already available within your business.
Can you support a move to Klaviyo?
Yes. As a Klaviyo Platinum Partner, we can manage migration planning, data preparation, segmentation, flow builds, templates, deliverability and post-launch optimisation.
Do you provide ecommerce development as well as marketing?
Yes. Glass Atlas brings performance marketing and commerce technology together within one agency. We can support platform development, systems integration, UX, CRO, data and ongoing optimisation alongside customer acquisition and retention.
Can you work alongside our existing agencies or internal teams?
Yes. We regularly work with internal specialists and other agency partners. Responsibilities and decision-making need to be clear, but the engagement does not require Glass Atlas to replace every existing relationship.
How do you measure success?
We agree the commercial measures before delivery begins. Depending on the brief, these may include revenue, margin, acquisition cost, conversion rate, new-customer contribution, repeat purchase, customer lifetime value or operational improvements.
Do we need to use every Glass Atlas service?
No. The purpose of an integrated agency is to make better connections and decisions, not to increase the scope unnecessarily. We focus on the areas most likely to change the commercial outcome.
Can you help with accessibility or site compliance as part of SEO?
Yes. While our focus is search performance, many technical SEO improvements, like page structure and alt tags, support accessibility and compliance best practices.
Make acquisition and retention work as one system
A health and beauty growth strategy should not end with the first transaction.
We can help you identify where visibility, acquisition, customer experience or retention is limiting performance — and bring together the right combination of expertise to address it.
Data &
Analytics
See further. Act sharper.
In a landscape where instinct isn’t enough, clarity from data is your competitive edge. Our Data & Analytics practice gives you the insight to act decisively: to measure what matters, track performance across every touchpoint and make sense of complex journeys.
We work with ecommerce brands that need to know what’s working, what’s wasting budget, and where the next opportunity lies. From board-level reporting to day-to-day decision support, we bring the clarity needed to unlock smarter growth.
WHAT WE DO
We help ambitious ecommerce brands turn data into decisions that drive growth.
Performance Reporting & Dashboards
Data-mapping and integrations for one source of truth that tells the commercial story, from media mix to margin impact.
Attribution & Journey Modelling
Full-funnel visibility across platforms, channels and devices. Confidence in where to invest
Analytics Audits & Implementation
Whether it’s GA4 or server-side tagging, we make sure your tracking is accurate, compliant and actionable.
KPI Development
Discover the key performance indicators that will help you identify your biggest opportunities across your entire funnel, backed by data.
Forecasting & Scenario Planning
Smarter decisions start with better questions. We help you model outcomes and plan with clarity utilising advanced forecasting models that factor in market changes, seasonality and brand awareness.
Our Approach
Commercial
Clarity
We measure what matters, not just what’s easy to track. Everything we do connects to your business goals.
Independent
Thinking
We’re tool-agnostic and outcome-first. Our advice is shaped by your strategy, not by software incentives.
From Insight
to Action
We don’t just deliver dashboards. We explain what the data means and what to do with it.
Built for
Everyone
From hands-on marketers to C-suite stakeholders, we tailor our outputs to drive alignment and clarity across your entire organisation.
Our Technologies
Analytics Platforms
We can source and analyse data from GA4, Adobe Analytics, Mixpanel, BigQuery, Looker Studio and more.
Tag Management & Tracking
Experts in Google Tag Manager, server-side tagging, and data consent frameworks.
Attribution & CDPs
We use platforms like Segment, Triple Whale, and Fospha for attribution models you can trust.
FAQs
Do you work with GA4, or other analytics tools?
Yes. We’re tool-agnostic and experienced across GA4, Adobe Analytics, Mixpanel, Looker Studio and more. If there’s a custom setup you’re currently using, we’re more than capable of working within your current tech stack.
Can you audit and fix our existing setup?
Absolutely. We start with a no-nonsense audit to highlight gaps and deliver a clear fix plan, with recommendations we can implement within our data team or by leveraging our platform experts.
Do you build dashboards for different teams?
Yes; we tailor dashboards for marketing, product, leadership or investor needs. All with the right level of detail.
How do you handle data privacy and compliance?
We follow best practice for GDPR, consent management and server-side tagging. Your data stays secure, and your customers stay protected.
Do you support international measurement?
Yes. We help global brands get unified visibility, from cross-domain tracking to localised insights.
Will you help us tell the story to stakeholders?
Yes: that’s one of our biggest strengths. We help you turn metrics into momentum and build the business case for change in your organisation. We understand how to turn real data into a compelling story that reveals the big picture.
UX &
Design
Interfaces that guide. Journeys that convert.
When great ideas meet poor interfaces, opportunity is lost. That’s why our UX & Interface Design team create digital experiences that not only look the part but deliver meaningful results. We remove friction, increase conversion, and support scalable growth across ecommerce and lead-gen platforms.
UX lives at the intersection of research, design, engineering and performance. We combine behavioural data with hands-on user research to uncover what truly drives action, then use that insight to shape journeys that feel seamless and deliver measurable impact.
WHAT WE DO
We design user experiences and interfaces that drive performance, grounded in user behaviour and shaped by brand.
User Experience Design
Data-led journeys that anticipate user needs and remove friction on the path to purchase.
User Interface Design
Pixel-perfect visuals that reflect your brand and support conversion without distraction.
UX Research & Usability Testing
Moderated and unmoderated research using qualitative and quantitative methods to uncover user behaviour and validate design decisions.
UX Audits & Heuristic Reviews
Clear, actionable insight into what’s working, and what’s getting in the way, across your ecommerce site.
Conversion-Focused Prototyping
Interactive wireframes and testable prototypes that validate ideas before a line of code is written.
OUR APPROACH
Brand-Led
Thinking
Design choices that reflect who you are and build long-term recognition and trust.
Built for
Flow
Every layout and element serves the user, intuitive, logical, and seamless from start to finish.
Collaborative
by Design
We engage closely with brand, marketing and development teams to ensure alignment and cohesion.
Platform-Smart
Execution
We design with engineering in mind, creating systems that scale and experiences that stay consistent. We understand how design translates to code, and how to make it efficient to build, maintain and scale.
Our Technologies
Platforms
Shopify, Adobe Commerce, BigCommerce, and more: we design with platform realities in mind, not just best-case visuals.
CRO & UX Tools
From Hotjar to Contentsquare, we leverage insight platforms to bring data into every decision.
Prototyping & Design Systems
We use Figma, Adobe XD and custom design systems to speed delivery without sacrificing consistency.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
The new site has everything we wanted. The team kept all of our goals in mind throughout, and we couldn’t be happier with the final product.
Glass Atlas understood the importance of accessibility for our audience and translated that into a site that truly works for everyone. The result is more than a store: it’s a platform that reflects our mission and supports it every step of the way.
The new site has everything we wanted. The team kept all of our goals in mind throughout, and we couldn’t be happier with the final product.
Glass Atlas understood the importance of accessibility for our audience and translated that into a site that truly works for everyone. The result is more than a store: it’s a platform that reflects our mission and supports it every step of the way.
FAQs
Do you only design ecommerce sites?
No. While ecommerce is a major focus, we also design lead generation and brand-led sites. Every project is shaped by user psychology, commercial context, and measurable goals.
Can you work with our in-house design or brand team?
Absolutely. We often extend internal teams, ensuring UX aligns with brand guidelines and business goals.
How do you measure success?
We track behavioural and commercial metrics, from conversion rate and bounce rate to funnel drop-offs and revenue per visit. We also measure design efficiency: time to build, ease of iteration, and reduction in support tickets.
Do you run user testing?
Yes. We run moderated and unmoderated testing to validate hypotheses, often before we commit designs to code.
Do you design for mobile-first?
Always. With mobile often accounting for over 70% of ecommerce traffic, it’s our baseline.
How does UX fit into your full-service offering?
UX is the connective tissue between brand, technology and marketing. It lays the foundation for scalable builds, brand-led storytelling and future optimisation, including CRO. It’s the glue between brand, technology and marketing. Great UX supports performance and reduces development rework.
EXPLORE MORE FROM
GLASS ATLAS
CRO
Scientific testing and iterative improvement to lift performance.
CRM
Lifecycle marketing strategies that retain and grow your customer base.
Performance Creative
Brand-aligned ad design built for conversion, scroll-speed, and ROI.
Content Strategy
On-brand content that connects emotionally and converts commercially.
Data & Analytics
Tracking and insights that help you make the smartest decisions when the stakes are high.
CRM
Turn one-time buyers into lifetime customers
CRM isn’t just about retention. It’s how brands use email and SMS to unlock value from every contact, whether they’ve made a purchase, joined a list, or signed up through lead generation activity.
At Glass Atlas, our CRM strategies sit at the intersection of data, creative and commercial thinking. We design lifecycle programmes that drive repeat purchases, reduce churn and improve customer lifetime value. This helps brands grow more efficiently, not just faster.
For performance-focused brands, email and SMS are not standalone channels. They are critical levers for profitability. Whether you’re launching your first lifecycle journey or optimising a complex setup, we help you build systems that scale with your ambition.
WHAT WE DO
We create CRM strategies that drive engagement, loyalty, and revenue at every stage of the customer lifecycle.
Lifecycle Strategy Design
Define journeys, triggers, and content aligned to business goals, then bring them to life with purpose.
Platform Setup & Optimisation
We structure your CRM for performance with clean data, efficient automation and built-in compliance that supports deliverability and domain trust.
Audience Management & Segmentation
We integrate data from across your tech stack to build smarter segments. From cleaning lists to reducing licence costs, we focus on quality over quantity. This enables more relevant messaging and better performance across every flow.
Creative & Messaging
We balance brand and performance to create emails and SMS campaigns that get noticed, get opened, and drive action.
Retention Performance Analysis
No fluff, no guesswork. Just clear insights on what’s working, what isn’t, and what’s next.
Modular Service Options
Not every brand needs full-service from day one. Our modular approach offers a clear path forward with audits, setup, testing, and retainer programmes for sustained growth, all supported with campaign delivery and creative assets.
Our Approach
Growth That
Lasts
We don’t just chase repeat purchases: we design strategies that increase LTV and deepen brand affinity.
Smart
Segmentation
Audiences are built around behaviour, not assumptions. Every message is relevant, timely and effective.
No Black
Boxes
We’ll show you what we’re doing and why it works. We want you to understand the levers behind performance.
Brand +
Numbers
We treat CRM as both a commercial engine and a brand channel. Because every message shapes perception.
Full-Funnel
Alignment
CRM doesn’t sit in a silo. We connect it to paid, CRO, content and tech strategies, turning retention into a multiplier for acquisition and conversion.
Outcomes
Over Outputs
Where others focus on campaigns, we focus on impact. Every activity maps to metrics that matter; repeat rate, retention ROI, and revenue per send.
Our Technologies
CRM Platforms
We work across Klaviyo, Dotdigital, Ometria and more. We always select the platform that best fits your growth model.
Analytics & Attribution
GA4, Looker Studio and bespoke dashboards to track true CRM impact beyond just open rates.
FAQs
Do you only work with specific CRM platforms?
No; we’re platform agnostic. We’ll recommend what fits your goals, not ours.
Can you audit our existing setup?
Yes. We regularly assess current CRM performance, uncover gaps, and build practical action plans.
What kind of team will we work with?
You’ll get strategists, creatives, analysts and platform specialists, all under one roof.
How long does it take to see results?
We typically deliver measurable improvements within 6–12 weeks, depending on complexity.
Can you help with content, too?
Absolutely. We write, design and test emails with a performance and brand lens.
How do you measure success?
We focus on lifetime value, retention rate, and ROI, plus deeper brand metrics like engagement and sentiment.
How does CRM contribute to our wider marketing efficiency?
It helps you do more with less. We improve the ROI of acquisition by capturing more first-party data, increasing repeat revenue, and reducing your reliance on paid reacquisition.
EXPLORE MORE FROM
GLASS ATLAS
CRO
Scientific testing and iterative improvement to lift performance.
Data & Analytics
Tracking and insights to help you make the right decisions.
Content Strategy
Planning and production with your audience and lifecycle front of mind.
UX & Interface Design
Interfaces that delight and convert, grounded in data and user needs.
CRO
Turn traffic into traction.
Getting more traffic is only valuable if it leads to meaningful outcomes. Conversion Rate Optimisation bridges the gap between acquisition and action, turning visitors into customers and insight into strategic advantage. It lifts the value of your traffic while creating evidence for smarter decisions across product, performance, and platform.
At Glass Atlas, we see CRO not as a siloed tactic, but as a cross-functional growth lever. It supports campaign efficiency, powers UX decision-making, and enables lean, low-risk experimentation, helping you test and learn fast before committing resources to full-scale builds or product changes.
Whether you’re chasing incremental gains or rethinking underperforming journeys, we bring structure, clarity and commercial sharpness to every test, helping your business move faster, learn more, and grow smarter.
WHAT WE DO
Our CRO work lifts the value of your traffic: increasing ROI, AOV and conversion rates without raising media spend.
CRO Strategy & Planning
Roadmaps that prioritise commercial impact, focused on pages and journeys that matter most.
On-Site Experimentation
From A/B testing to multivariate analysis, we test ideas that drive action, not guesswork.
Behavioural Insight & Analysis
Data-backed reviews of user friction and drop-off points, mapped against revenue opportunity.
User Research & Testing
From surveys to moderated testing, we gather real user insight to remove friction and sharpen the UX.
Design Testing
We test creative options and content variations to uncover what resonates, even before full development.
Landing Page Optimisation
High-impact, conversion-focused pages tailored to specific traffic sources or campaign goals.
CRO Programme Management
An ongoing, structured programme of testing, learning and improvement, delivered at pace. Designed to run alongside marketing and dev sprints, our testing programmes are low-disruption and high-return, aligning growth targets with technical feasibility.
Our Approach
Outcomes
First
We focus on revenue, ROI and contribution margin, not just statistical wins.
Rigorous
Testing
Grounded in discovery, backed by data, and quality assured for performance. Every test is part of a bigger picture: an ongoing roadmap of experiments designed to unlock growth, not chase wins.
Joined-Up
Thinking
Our CRO work links directly to your brand, performance and UX roadmap — never in isolation. It supports your campaigns and retention strategies to maximise return.
Strategic
Clarity
We help you say no to the wrong tests, and yes to the ones that move the needle.
Always-On
Optimisation
We adopt a continuous testing approach: insight, hypothesis, test, learn… again and again.
Implementation
Confidence
Our tests are built to integrate smoothly, deployed via your preferred tag manager or framework, and QA’d to avoid disruption.
Board-Ready
Reporting
We translate results into commercial language your board will understand, focusing on what changed, why it mattered, and where to go next.
Our Technologies
Testing & Experimentation Platforms
Experienced with platforms including Monetate, Webtrends Optimize, VWO, Convert, and Optimizely.
Analytics & Behaviour Tools
We use GA4, Hotjar, Clarity and beyond to surface the signals that matter.
Platform-Agnostic Delivery
We run CRO programmes across Shopify, BigCommerce, Adobe Commerce and headless builds.
In-House Testing Platform
We offer access to our group-managed A/B testing environment for faster setup and lower cost at scale.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
Glass Atlas have taken the time to really understand our business, and we’re seeing positive performance on key business metrics as a result. They have taken a data-led approach to strategic changes and recommendations, and this has paid dividends for us.
Glass Atlas have taken the time to really understand our business, and we’re seeing positive performance on key business metrics as a result. They have taken a data-led approach to strategic changes and recommendations, and this has paid dividends for us.
FAQs
How do you prioritise what to test?
We use a blend of commercial impact, traffic volume and user data to focus testing where it will make the biggest difference.
What platforms do you run CRO tests on?
We’re platform agnostic, working across Shopify, Adobe, BigCommerce and headless builds. We can run CRO tests on virtually any platform.
Can you work alongside our in-house UX team?
Yes. We often slot into existing teams as a strategic and analytical testing partner.
Do you offer one-off CRO audits?
Yes, though we typically recommend a rolling programme to drive sustained improvement.
Do you offer one-off CRO audits?
Yes, though we typically recommend a rolling programme to drive sustained improvement.
What kind of uplift should we expect?
It depends on your baseline and testing maturity, but our CRO programmes typically return 3–10x ROI.
How long before we see results?
Many experiments show impact within weeks, but meaningful uplift compounds over a 3–6 month cycle.
Will CRO slow down our site or interfere with our codebase?
No. We deploy lightweight experiments using performance-conscious tools and follow strict QA processes to keep site speed and experience unaffected.
How do you report outcomes to senior stakeholders?
We provide executive-ready reports with clear metrics, learnings and recommendations, making it easy to promote wins and secure buy-in for future testing.
Can CRO work for smaller budgets or low-traffic sites?
Yes. We offer modular packages including preference testing, UX audits and monthly insights for brands not yet ready for full A/B testing. We can scale up as your traffic and team grow.
EXPLORE
MORE FROM
GLASS ATLAS
UX & Interface Design
Interfaces that delight and convert, grounded in data and user needs.
CRM
Lifecycle marketing strategies that retain and grow your customer base.
Data & Analytics
Tracking solutions and advanced insights to help you make smarter decisions.
Content Strategy
Content frameworks that build trust, relevance and conversion.
Maintenance
& Support
Keep your site sharp. Keep performance moving.
Maintenance isn’t just about fixing what’s broken. It’s about staying ahead of the issues that cost you revenue, because when you’re trading at scale, every second counts.
At Glass Atlas, maintenance is not an afterthought. It’s how we protect the integrity of your tech stack, reduce pressure on internal teams, and support sustainable growth.
Our Maintenance & Support services give you peace of mind. With us, you get expert eyes on your platform, proactive fixes, stable infrastructure, and clear accountability when things go wrong. From hosting environments to platform updates and incident response, we keep your commerce engine running smoothly, so your team can focus on what moves the needle.
WHAT WE DO
We provide proactive support and issue resolution to keep your commerce platform secure, stable, and high-performing.
Proactive Site Maintenance
Ongoing platform monitoring and preventative maintenance that improves speed, reliability, and uptime.
Priority Issue Resolution
Clear SLAs and direct access to senior engineers for critical bugs, broken flows or unexpected errors.
Performance Monitoring & Alerting
We track core metrics like site speed, uptime and checkout health, flagging and fixing issues before they affect revenue.
CMS & Platform Updates
Regular patching, plugin updates and version control with full regression testing and rollback plans.
Hosting Oversight
We work directly with your hosting provider or manage the relationship to ensure stability, scalability and recovery readiness.
Our Approach
Solid Engineering,
Always
Support without shortcuts. We rely on engineering depth, not workarounds.
Business-First
Thinking
We triage based on commercial impact, fixing what matters most to performance and revenue first.
Total
Visibility
You’ll always know what’s being monitored, who’s on call, and what’s being fixed. No black boxes.
Fast,
Not Frantic
Speed with structure. Issues are escalated fast but handled calmly, with a plan.
Our Technologies
Platform Agnostic
We support Shopify, Adobe Commerce, BigCommerce, and custom builds with equal precision.
Monitoring & Tooling
From New Relic and Sentry to StatusCake and Pingdom, we configure tools around your thresholds.
Infrastructure Partners
We work closely with hosting providers and infrastructure teams to keep environments secure and stable.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
We have big plans to become better at what we do, to become the customer go-to in the online plant buying space. With Glass Atlas, we feel we are in the best possible position to do so.
Glass Atlas helped us bring our heritage brand into a modern eCommerce environment without losing what makes Dubarry unique.
We have big plans to become better at what we do, to become the customer go-to in the online plant buying space. With Glass Atlas, we feel we are in the best possible position to do so.
Glass Atlas helped us bring our heritage brand into a modern eCommerce environment without losing what makes Dubarry unique.
FAQs
Do you offer 24/7 support?
Yes. We offer a range of support SLAs, including out-of-hours cover for high-volume brands.
Can you support a site you didn’t build?
Most often, yes. We’ll conduct a technical audit first to understand the risk profile and ensure we can add value.
What happens if something breaks?
You’ll have a clear escalation path and direct access to our support team. We fix issues fast and follow up with root cause analysis.
Do you offer retainers or ad-hoc support?
We offer both. Most clients prefer a monthly retainer for prioritised support and roadmap continuity.
Can you support international sites?
Yes. We support global brands across multiple regions and storefronts, including localisation and compliance needs.
How fast is your response time?
Response time depends on your SLA, but in urgent cases, we act immediately. And we always communicate clearly about timelines.
Do you provide reporting?
Yes. You’ll get monthly maintenance reports and incident logs that summarise fixes, changes and outcomes.
EXPLORE
MORE FROM
GLASS ATLAS
Shopify
Slick, scalable builds for fast-growing brands.
BigCommerce
Open SaaS that’s robust and flexible, ideal for established commerce brands.
Adobe Commerce
Enterprise-ready builds and support for complex, high-volume ecommerce.
Integrations
Seamless system connections that remove friction and increase efficiency.
Systems
Integrations
Built to connect. Ready to scale.
In ecommerce, friction costs more than just time: it costs sales, trust, and growth.
Our integration services remove that friction. Whether you’re battling legacy tech, introducing new tools, or unifying your stack post-M&A, we design integration solutions that mirror your business logic, not just your data structure.
From order management to inventory sync, CRM to personalisation, we ensure your data flows cleanly and your teams move faster. Because transformation doesn’t just happen on the surface. It’s in the invisible connections that hold everything together.
WHAT WE DO
We connect commerce-critical systems to reduce friction, increase visibility, and unlock performance.
Platform & System Integrations MARKETING
Connect ecommerce platforms with ERPs, CRMs, OMSs, PIMs, finance systems and more, tailored to your business processes.
API Architecture & Middleware Design
Design and implement secure, scalable APIs and middleware layers to support modular infrastructure and future growth.
Custom App Development
When off-the-shelf doesn't fit, we build a bridge from scratch. We can make bespoke apps to connect, sync, or extend your systems.
Maintenance & Monitoring
Proactive monitoring, alerting and support to prevent downtime and ensure every connection delivers value. Because it’s not just about building; it’s about backing what we build.
Integration Audits
Identify bottlenecks, redundancies and risk with a clear action plan for optimisation.
Workflow Automation Enablement
Automate repetitive processes across systems and free up your teams to focus on growth, not admin.
OUR APPROACH
Engineering
First
Secure, scalable, documented: built to last, not just go live.
Platform-Agnostic
Advice
We recommend what’s right for your business, not what’s easiest for us.
Commercial
Clarity
Every integration must serve a clear operational or customer value.
No Hidden
Complexity
We explain our approach simply and transparently, so you can make decisions with confidence.
Built for the
Long Haul
Your stack may evolve. We design integrations that evolve with it.
Resilient by
Design
We scope dependencies early, test rigorously, and design for change, so your stack can scale without breaking.
OUR TECHNOLOGIES
Commerce Platforms
Shopify, BigCommerce, Adobe Commerce, and custom-built systems.
Back-End Systems
ERP, CRM, OMS and PIM solutions including NetSuite, MS Dynamics, Salesforce, Linnworks and more.
Middleware & iPaaS
Patchworks, Celigo, custom Node.js middleware, and other integration platform-as-a-service tools.
Data & Tagging
GA4, server-side tagging, event streaming, attribution and analytics layer support.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
We have big plans to become better at what we do, to become the customer go-to in the online plant buying space. With Glass Atlas, we feel we are in the best possible position to do so.
Glass Atlas helped us bring our heritage brand into a modern eCommerce environment without losing what makes Dubarry unique.
We have big plans to become better at what we do, to become the customer go-to in the online plant buying space. With Glass Atlas, we feel we are in the best possible position to do so.
Glass Atlas helped us bring our heritage brand into a modern eCommerce environment without losing what makes Dubarry unique.
FAQs
Can you integrate with our ERP / CRM / OMS / finance system?
Yes. We work across a wide range of platforms, from NetSuite to MS Dynamics, Salesforce to SAP, as well as legacy back-office systems. We scope each integration to your specific requirements.
Can you handle both custom integrations and iPaaS solutions?
Absolutely. We’ll evaluate what makes most sense based on your data model, scalability needs, and commercial priorities.
How do you avoid business disruption during integration projects?
We plan meticulously: with sandboxes, staged deployments, and rollback plans. Uptime, continuity and data integrity are non-negotiable.
We’re planning to replatform. Can you help with our integration strategy?
Yes. We can work alongside our wider technology team to ensure integration is planned from day one.
What happens if something breaks post-launch?
We offer best-in-class support and monitoring options, and our work is always documented and built with maintainability in mind.
Do you offer integration audits of existing systems?
Yes. We always assess risk, efficiency and stability, then provide a prioritised action plan.
How do you work with in-house dev teams?
We’ll always work collaboratively with your development team. We’ll match your preferred workflows, support knowledge transfer, and augment capacity where needed.
Can you help us assess whether a tool is worth integrating?
We can. We’ll help you weigh cost, benefit and complexity to ensure it’s worth the effort.
EXPLORE MORE FROM
GLASS ATLAS
Shopify
Slick, scalable builds for fast-growing brands.
BigCommerce
Open SaaS that’s robust and flexible, ideal for established commerce brands.
Adobe Commerce
Enterprise-grade flexibility and control for complex ecommerce needs.
Maintenance & Support
Ongoing support and optimisation to keep your commerce ecosystem running smoothly.
Adobe
Commerce
Handle complexity. Deliver certainty.
Adobe Commerce (formerly Magento) still powers some of the most complex and customised ecommerce experiences on the web. But unlocking its full potential takes more than code. It takes technical depth, commercial clarity and the kind of engineering discipline that turns sprawling requirements into something that just works.
At Glass Atlas, Adobe Commerce is one of the platforms we know best. Whether you’re maintaining a legacy build or considering a new deployment, we work with you to define a smarter path forward: balancing flexibility with performance, and transformation with control.
This is where we shine: making sense of legacy complexity, unblocking growth bottlenecks, and delivering robust builds for businesses that need reliability and scale without compromise. Our focus is on long-term partnership, not one-off projects. That means aligning with your team and your KPIs, from technical stability to top-line revenue growth.
WHAT WE DO
We deliver dependable Adobe Commerce solutions designed to scale, integrate, and perform.
Platform Audits & Rescue Projects
We deep-dive into your existing Adobe Commerce setup to stabilise performance, improve efficiency, and restore confidence — fast.
New Builds & Replatforming
Whether you’re migrating from another platform or starting fresh, we co-architect custom Adobe Commerce builds that prioritise your commercial goals.
Support & Maintenance
Ongoing site support and optimisation to keep your Adobe Commerce site secure, scalable and lightning fast. From patching and upgrades to uptime monitoring.
Systems Integration
We connect Adobe Commerce with your ERP, PIM, CRM and fulfilment platforms, creating end-to-end workflows that reduce friction and data duplication.
Commerce UX & CRO
We combine UX best practice with conversion science to design front-end experiences that convert. Backed by data, not just design flair.
Data, Analytics & Growth Marketing MARKETING
Post-launch, we help activate performance through analytics, personalisation and integrated digital marketing.
Technical Discovery & Solution Architecture
Before anything begins, we shape the right technical blueprint based on business objectives, complexity and ROI potential.
Migration Made Easy MARKETING
We’ve migrated hundreds of stores onto Adobe Commerce. We preserve key data, protecting SEO, and mitigating risk with a structured, transparent process.
Our Approach
Partnership-Driven
Strategy
We don’t just deliver briefs; we co-create roadmaps. Your business goals shape every phase of the project.
Engineering
First
Solid architecture, clean code and thoughtful infrastructure planning sit at the heart of every Adobe project. We don’t patch over problems; we solve them properly.
Commercial
Clarity
We’ll never recommend a rebuild unless it’s commercially justified — and we’ll show you why, either way. Everything ladders up to growth, ROI or operational efficiency.
No-Nonsense
Governance
Timelines, risks and dependencies are mapped early and managed tightly. We track the detail so you can focus on the outcome.
Cross-Team
Alignment
From IT to Marketing to Trading, we engage all key functions, making sure your project gets buy-in and sticks the landing.
Platform
Agnostic
We don’t just work on Adobe; we also work across Shopify, BigCommerce and more. Our advice is led by what’s right for your business, not internal incentives.
Our Technologies
Platforms
Certified Adobe Commerce developers with deep experience across Magento Open Source and Adobe Commerce Cloud. We also work with Shopify and BigCommerce.
Middleware & Integrations
Partners with Patchworks, VL OMNI and custom integration tooling to unify back-end systems and third-party apps.
Performance & Monitoring
Tools like New Relic, Cloudflare, and bespoke dashboards to keep your Adobe store running smoothly and transparently.
Hosting & Infrastructure
From Adobe Commerce Cloud to AWS and managed hosting partners, we design for scale, uptime, and flexibility.
FAQs
Do you only work on Adobe Commerce?
No. We’re platform agnostic and often compare Adobe against Shopify and BigCommerce to help clients choose what’s right for them.
Is Adobe Commerce still worth investing in?
For large, custom, multi-store or international brands: absolutely. It still offers flexibility others can’t match, but only if handled properly.
Can you take over our current site?
Yes. We’ll start with a forensic audit to understand what’s working, what’s fragile and where we can improve performance. If we think it’s stable and sound, we’ll say so.
How long do Adobe Commerce builds take?
Timelines vary based on complexity. A well-scoped rebuild typically ranges from 3 to 6 months, depending on the size of your site. We’ll work with you to phase rollout for minimal disruption.
Can you support headless Adobe Commerce setups?
Yes. We’ve integrated Adobe with headless CMS platforms like Contentful, Storyblok and bespoke front-end layers using frameworks like React and Vue.
What if I’m not sure Adobe is right for us?
That’s what discovery is for. We’ll help you assess requirements against all viable platforms and outline the trade-offs, so you can move forward with confidence.
How do you manage stakeholder expectations across IT, Marketing and Commercial teams?
We bridge the gap. We know what matters to each audience and make sure every requirement is understood, then translated into a delivery plan that everyone signs off on.
Do you support multi-store and international setups?
Yes. Adobe Commerce excels here, and so do we. We’ve built multi-language, multi-region and multi-currency solutions with nuanced tax, fulfilment and compliance needs.
EXPLORE MORE FROM
GLASS ATLAS
BigCommerce
Open SaaS that’s robust and flexible: ideal for established commerce brands.
Shopify
Slick, scalable builds for fast-growing brands.
Integrations
Seamless system connections that remove friction and increase efficiency.
Maintenance & Support
Ongoing Adobe Commerce support to protect uptime, performance and peace of mind.
BigCommerce
Development
Open SaaS. Open potential.
BigCommerce is a powerful platform for scaling brands: flexible, dependable and built for performance. At Glass Atlas, we make it work even harder. Whether you’re migrating from legacy tech or pushing into new markets, our BigCommerce solutions are engineered to support scale, complexity and real commercial growth.
Recognised as BigCommerce Partner of the Year (UK), we bring deep expertise across B2B Edition, multi-storefront builds and complex integrations. We support ambitious brands across all industries, from retail to B2B and more.
WHAT WE DO
We build and optimise BigCommerce storefronts for ambitious, growth-minded brands.
Replatform with Confidence
Leave legacy systems behind with a tailored migration plan that prioritises continuity and ROI.
B2B Ready
From customer groups to pricing rules, we tailor BigCommerce B2B Edition for operational success.
Composable Commerce
For brands needing headless flexibility, we build API-driven solutions that play well with your wider tech stack.
Optimisation & Enhancements
Iterative improvements to performance, UX and functionality based on data, not guesswork.
Site Audits & Rescue Projects
For when things don’t go to plan: we step in, stabilise, and optimise.
Post-Launch Partnership
Launch is just the beginning. We provide ongoing support, iteration, and strategic input to keep your site evolving with your business.
OUR APPROACH
Platform-first,
not platform-bound
We work with BigCommerce because it works. But we recommend it only when it’s the right fit.
Engineering
with intent
Every line of code, every configuration choice is grounded in long-term business impact.
Dependable
delivery
We don’t overpromise. We ship what we say we will: properly tested and performance-ready.
Transformation,
without the chaos
Our replatforming plans are clear, commercially sound and rigorously project-managed.
Our Techologies
Platforms
We’re a BigCommerce Elite Partner. Experience across B2B, multi-storefront, and international setups.
Headless & APIs
We build composable architectures when needed, using BigCommerce’s API-first approach.
Infrastructure & Hosting
Scalable and secure setups using BigCommerce’s native stack or hybrid models.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
We have big plans to become better at what we do, to become the customer go-to in the online plant buying space. With Glass Atlas, we feel we are in the best possible position to do so.
We have big plans to become better at what we do, to become the customer go-to in the online plant buying space. With Glass Atlas, we feel we are in the best possible position to do so.
FAQs
Is BigCommerce the right platform for our business?
We’ll help you answer that honestly. If it’s not the right fit, we’ll say so. Thankfully, we’re highly experienced in many of the top eCommerce platforms, including BigCommerce and Adobe Commerce, so whichever is right for you, we can help.
Can you help with custom integrations or headless builds?
Yes: we have deep experience with API integrations and composable architecture.
Do you handle full migrations?
Yes. From planning and data migration to launch and optimisation, we can handle your migration to or from BigCommerce.
What if we’re already on BigCommerce?
We offer audits and rescue projects to stabilise and improve underperforming sites. Our platform-agnostic approach means that regardless of the platform you’re on, we can help get you back on track.
How long does a typical BigCommerce build take?
Typically 10–16 weeks, depending on scope. We define a roadmap upfront and stick to it.
What makes you different from BigCommerce-only agencies?
We don’t just build BigCommerce stores; we help you decide whether it’s the right platform in the first place. If it is, we’ll deliver the kind of integrated, future-ready solution that drives real commercial results. If it’s not, we’ll say so before you waste budget.
Will you challenge our brief?
Yes, and that’s a good thing. If we spot an easier, better or more cost-effective way to meet your objectives, we’ll raise it. We’re here to deliver what’s right, not just what’s written.
What if we’ve had a bad experience replatforming in the past?
You’re not alone. Many of our BigCommerce clients come to us after a failed or underwhelming build. We’ll stabilise what’s there, restore trust in the platform, and move things forward with clear communication and proper engineering.
EXPLORE MORE FROM
GLASS ATLAS
Shopify
Slick, scalable builds for fast-growing brands.
Adobe Commerce
Customised builds for enterprise brands with complex needs.
Integrations
Seamless system connections that remove friction and increase efficiency.
Maintenance & Support
Support and optimisation to keep your commerce engine running smoothly.
Shopify
Development
Future-proof builds on the world’s number one commerce platform
For brands that move fast and think big, Shopify offers a modern, design-led foundation that scales with ambition. But making it work at pace, without compromising on performance, demands more than a cookie-cutter site. It takes commercial clarity, sharp execution and an eye for brand detail. That’s where we come in.
At Glass Atlas, we help challenger and established brands unlock the full potential of Shopify and Shopify Plus. Whether you’re launching, replatforming or levelling up, we design and build commerce experiences that go beyond just looking good: they sell, scale and deliver lasting returns.
WHAT WE DO
We design and build elevated Shopify experiences that combine brand, speed and commercial impact.
Shopify Store Design & Development
Design-rich, high-converting storefronts built to reflect your brand and drive results.
Theme Customisation & Performance Engineering
Custom code where it matters, performance optimised from the ground up.
Shopify Plus Enablement
Architecture, setup and scale strategies for growing brands ready to step up.
Platform Migration to Shopify
From legacy platforms to Shopify without the headaches: full data, SEO and UX continuity.
Checkout Customisation with Shopify Functions
Advanced configuration of promotions, shipping logic and payment flows using Shopify’s latest extensibility features.
App Strategy & Custom App Development
We help you balance off-the-shelf convenience with custom control, building private apps where it adds real value.
Headless Builds & Storefronts
When flexibility demands it, we deliver decoupled front ends using Hydrogen, React or Next.js, integrating with content tools like Contentful and Sanity.
Shopify B2B Enablement
We implement Shopify’s native B2B tools, including company accounts, price lists and custom catalogues, and help businesses tailor Shopify to fit modern wholesale needs.
Ongoing Shopify Support & Optimisation
From conversion tuning to internationalisation and performance at scale, we help brands keep evolving.
OUR APPROACH
Brand
First
We don’t just build what works: we build what resonates. Because your brand is your edge.
Engineered
for Growth
Our Shopify builds are tuned for performance from day one, with speed, UX and conversion at the core.
Right-Sized
Solutions
From Shopify Startups to Shopify Plus, we fit the platform to the commercial need, not the other way round.
Enterprise-Grade
Workflows
From version control and QA to staging and structured deployments, we reduce risk and move fast with confidence.
No Short Cuts
We do things properly. Fast doesn’t mean rushed, and slick doesn’t mean shallow. It means making the right choices with nothing wasted.
Our Technologies
Headless & Content
We work with tools like Contentful, Shogun and Sanity to enable design freedom and content agility.
Analytics & Integration
From GA4 and Shopify Analytics to Klaviyo, Gorgias and custom APIs, we connect what matters.
WHAT OUR CLIENTS SAY:
WHAT OUR CLIENTS SAY:
Glass Atlas helped us bring our heritage brand into a modern eCommerce environment on Shopify without losing what makes Dubarry unique.
The new Shopify site has everything we wanted, allowing us to take control of our content and target international audiences from a single platform. We couldn’t be happier with the final product.
Working with Glass Atlas has been such a positive experience. While this large-scale transition felt overwhelming at first, the team worked closely with us throughout to make sure all of our needs were met.
Glass Atlas helped us bring our heritage brand into a modern eCommerce environment on Shopify without losing what makes Dubarry unique.
The new Shopify site has everything we wanted, allowing us to take control of our content and target international audiences from a single platform. We couldn’t be happier with the final product.
Working with Glass Atlas has been such a positive experience. While this large-scale transition felt overwhelming at first, the team worked closely with us throughout to make sure all of our needs were met.
FAQs
Is Shopify right for my business?
It’s a great question, and we’ll give you a straight answer. If it is, we’ll help you make the most of it. If not, we’ll say so. We’re transparent about the platform decision. Shopify is ideal for fast-moving brands that want speed to market, robust hosting and beautiful design. But it’s not always right for highly complex B2B models, edge-case integrations or deep custom logic. Whatever your requirements, we’ll help you find the platform that works for you.
Do you only work with Shopify?
No. We’re platform agnostic: we also work on large projects for BigCommerce and Adobe Commerce, among other platforms. But we’re a Shopify Partner for a reason: we know how to make it work.
Can Shopify handle enterprise-level businesses with high traffic and complex catalogues?
Yes. We’ve built stores with tens of thousands of SKUs and high-volume traffic. Shopify Plus supports robust caching, scalable infrastructure and performance best practices.
Can you migrate us to Shopify from another platform?
Yes. We handle the data, SEO and content continuity to keep things smooth.
What if we need something Shopify doesn’t support out of the box?
We engineer solutions that go beyond themes, from private apps to API-level integrations and checkout extensions.
Do you offer ongoing support?
Absolutely. Whether it’s monthly retainer or ad-hoc help, we offer technical and commercial support post-launch.
How do you measure success post-launch?
We focus on performance metrics that matter: revenue, conversion rate, AOV, CLV and operational efficiency.
Who will we be working with?
You’ll have access to senior technical leads, project managers and certified Shopify developers, not just account handlers.
How long does a Shopify project typically take?
That depends on the scope, but typical builds range from 8 to 16 weeks. We’ll scope it clearly at the start.
Do you support international expansion?
Yes. Multi-region builds, localised currencies and language setup are all part of our toolkit.
Can Shopify handle high traffic and complex catalogues?
Yes. We’ve built stores with tens of thousands of SKUs and high-volume traffic. Shopify Plus supports robust caching, scalable infrastructure and performance best practices.
What if we’re considering a headless approach?
We’ll help you assess the trade-offs. If flexibility, design freedom or developer control is a priority, we can deliver fully headless builds that integrate seamlessly with Shopify.
EXPLORE MORE FROM
GLASS ATLAS
BigCommerce
Open SaaS that’s robust and flexible, ideal for established commerce brands.
Adobe Commerce
Enterprise-grade customisation and control for complex commerce environments.
Integrations
Seamless system connections that remove friction and increase efficiency.
Maintenance & Support
Support and optimisation to keep your commerce engine running smoothly.
User Experience
Interfaces that delight and convert, grounded in data and user needs.